Opportunity Overview

Account: Bullitt Staffing Inc.

Primary Contacts: Catherine (primary), David (Founder)

Stage: Disqualified - Wrong Use Case

Rep: @Jay

Discovery Call: January 21, 2026

Outcome: Prospect needs B2B marketing automation, not candidate engagement platform

MEDDPICC Qualification

Metrics

• No specific metrics captured - prospect focused on B2B marketing automation, not candidate engagement
• Not tracking candidate journey performance issues

Economic Buyer

• David (Founder) - ultimate decision authority
• Catherine (likely operations/marketing role) - initial contact and research lead

Decision Criteria

• B2B marketing automation platform
• Attribution tracking for ROI
• Email marketing with branding capabilities
• Integration with existing workflows